LUSH is one of the most popular cosmetic companies against animal testing. LUSH believes in protecting people, animals, and the planet. The company has promised to reduce its environmental footprints by using 1. renewable energy, 2. sustainable sourcing, 3. reducing carbon emission, and 4. using 100% recyclable plastic.
Before sketching out the idea, I did some researches on LUSH's sustainable policies. LUSH has one unique "company culture" that varies from most of the other cosmetics companies, the policy that Against animal testing. To be more sustainable, LUSH is currently implementing the following policies:
In the sketch, reading from a clockwise direction, you can see each policy is shown visually. I didn't include any number in the design because graphics tend to grab people's attention faster. If people want to know more about LUSH's sustainable policies, all the information are available online. The purpose of this label design to catch consumers' attention.
From the left to the right, renewable energy, sustainable green sourcing, reducing carbon, and recyclable No.5 plastic, these are the icons that I designed to represent the environmental policies.
Fighting Animal Testing
Here is the first high fidelity design. I chose the color black #000000 to match the original package design.